For Singapore business owners

Operational leakage is expensive.

Your team is doing work an AI tool should be doing.

Manual work costs time and margin. Kodee helps business owners turn one broken workflow into a working AI tool without hiring a full tech team.

No coding required
In-person, Singapore
100% of first cohort recommended it
Why this page exists

Kodee helps owners fix one broken workflow and leave with something usable.

6-figure saved

HR admin costs cut annually at a hospitality group.

Hours back weekly

What owners get back when one manual process gets automated.

100% recommend

Of the first workshop cohort said they would recommend it.

Top 1% traffic

Sam's apps were named a National Treasure by Lovable.

Sound familiar?

Your team works hard. Your process does not.

These are the workflow issues Kodee sees most often in SMEs.

01

Everything runs on WhatsApp

Updates, approvals, and complaints disappear into chat threads.

02

Repetitive admin nobody wants to do

Scheduling, follow-ups, and data entry keep eating staff hours.

03

The spreadsheet nobody trusts

Too many versions, too many editors, and no clean source of truth.

04

Manual steps eating staff hours

Your team keeps copying the same data between tools and reports.

05

Bought tools that did not fit

Software looked close enough, then failed in daily operations.

06

No time to fix any of it

You know the problem already. The fix just keeps getting delayed.

Sam Neo speaking to a workshop group in a professional training setting.
Who is guiding you?

Built with operators, founders, and real workshop communities in the room.

Sam Neo with a workshop participant at a Kodee event.
Community trust

Real founders, real rooms, and real relationships behind the Kodee brand.

Who is guiding you?

Sam Neo is here to show owners they do not need to be developers to build useful tools.

Sam Neo is a Group HR Director and serial entrepreneur who learned to build with AI after getting tired of slow, expensive development cycles. Kodee is the result: practical tools for real business operations.

Founder of multiple businesses

Personal Brand Lab, Stories of Asia, and Kodee, each supported by systems he built to match real operations.

Real proof, not theory

His web apps rank in the top tier for Singapore traffic and were recognised for real utility, not speculative hype.

Built for operators

Kodee is for business owners who need systems that work in daily operations.

Tools Sam has built

Not a developer. Just someone who built the fix.

Live tools built to solve real operating problems.

SOACOLLAB

Internal project and lead tool

Built because generic tools did not fit the team's actual workflow.

Used daily by the team
BOSSBOT

AI founder copilot

A decision-support tool that answers structured business questions around the clock.

Founder thinking at scale
BRANDPLIFY

AI personal brand coach

Validated as a paid product with 50+ paying users since November 2025.

50+ paying users
MATCHED

AI business matchmaking platform

Reached 100+ early users in 20 days to test real market demand quickly.

100+ users in 20 days
From the first workshop, 14 April 2026

What business owners said after one evening.

The first workshop produced nine working tools and a 100% recommendation rate.

4.8/5Average rating
100%Would recommend
Group photo from a Kodee workshop with smiling participants gathered together.
Participants working together on laptops during a Kodee workshop session.
Workshop participant taking a selfie with Sam Neo after a Kodee session.
5/5★★★★★
“I added a virtual lash try-on. I did not expect to get that far in one evening.”
Jasmin TayWorkshop participant, April 2026

Built: Lash recommendation app

5/5★★★★★
“I believe I can leverage this for both my work and my business.”
Alison SheeWorkshop participant, April 2026

Built: Questionnaire and dashboard

5/5★★★★★
“Most of our actual problems can be solved this way.”
Jennifer Loh Drysdale-BanksWorkshop participant, April 2026

Built: Coaching materials app

4/5★★★★★
“Sam was patient, interactive, and collaborative throughout the workshop.”
NicoletteWorkshop participant, April 2026

Built: Inventory management system

The process

Come with a problem. Leave with a fix.

Two paths. Same outcome: a working tool inside your business.

Step 01

Name your problem

Bring the workflow that is costing you time, money, or sanity.

Step 02

Choose your path

Choose workshop if you want to build. Choose audit if you want clarity first.

Step 03

Build or hand it over

Leave with a working tool, or brief Kodee to build it for your team.

Step 04

Run it in your business

A tool your team can use from day one and fully own.

Two ways in

Pick where you are right now.

Choose the path that fits how hands-on you want to be.

For the owner who wants to build it

Kode With Vibes Workshop

Come with a problem. Leave with a tool.

  • 2.5 hours, in-person, Singapore
  • You build a working tool that same evening
  • No coding knowledge needed
  • Small, hands-on cohort
  • 100% of first cohort said they would recommend it
See when the next workshop is
For the owner who wants clarity first

Workflow Audit

Know exactly what to fix and what it costs you not to.

  • 1-on-1 deep-dive session with Sam
  • Full map of how your business currently runs
  • Written prioritisation report
  • Expected ROI in time or money saved
  • Audit fee credited fully toward a Done For You build

Your audit fee is credited in full if you proceed with a Done For You build. You are not paying for the audit. You are prepaying for the fix.

Book a workflow audit
Done For You

Need it fully built for you?

Kodee scopes, builds, tests, and hands over the working tool so your team can move faster without building from scratch.

Learn about Done For You
Questions

Straight answers.

Short answers before you decide.

None at all. Sam built his first tool with zero coding background and teaches the workshop the same way he learned. If you can use WhatsApp, you can build a working tool in this session.

Ready when you are

Stop tolerating the broken process.

One problem. One working tool. Or start with an audit if you want clarity first.